High-value clients need qualified conversations, not vanity activity. This team builds the pipeline end to end — paid search, paid social and lifecycle under one roof — and we're a GoHighLevel partner: we can build your pipeline from scratch there, or work inside whatever CRM you already have.
Our mission: make more women millionaires.
Trails over treadmills
Paid Search
Kim Hoggan
Director of Paid Search
Kim partners with professional services businesses to turn ad spend into qualified, high-value conversations. She joins Growth Lab from Brickwork GTM, where she ran omni-channel demand generation across Google Ads, LinkedIn, StackAdapt and more, steering $100K+ monthly paid media budgets across SaaS, manufacturing, healthcare, professional services and retail — and cares about one thing: what the ads actually do for your bottom line. BYU grad, based in Raleigh, North Carolina.
Google AdsLinkedInBing
Experience & education
5+ years across paid search, paid media and demand generation
Brigham Young University, BS Geography
Semrush certified in SEO and AI search essentials
The fun stuff
Happiest on a mountain trail
Morning person — early starts, early wins
Coffee before campaigns, always
Reality TV sommelier
Paid Social
Q'Anteria (Q) Roberson
Director of Social Media
Q leads social strategy across our client portfolio, paid and organic. She grew through senior account management here at Growth Lab, TikTok Shop strategy at Zeroto1, marketing director roles at Bryan Anthonys and Free Beauty, and full-funnel strategy at Disruptive Advertising. Based in Houston.
MetaLinkedInInfluencer
Experience & education
10+ years across social, ecommerce and brand marketing
Marketing Director at Bryan Anthonys and Free Beauty, senior strategist at Disruptive Advertising
The fun stuff
Reality TV loyalist: Mormon Wives and Love Island
Still very active in her sorority
Falls asleep to the original Halloween
Trivia host energy
Email & SMS
Callie de los Reyes
Director of Life Cycle Marketing
Callie owns lifecycle for our professional services clients: nurture sequences, follow-up and reactivation that turn a first conversation into a signed engagement. She builds pipelines from scratch in GoHighLevel — where we're a certified partner — or plugs into whatever CRM you already run. Klaviyo-certified with experience across every major platform; previously ran lifecycle at PolarPro and email at Disruptive Advertising. Northern Arizona University grad.
GoHighLevelEmailSMS
Experience & education
4+ years in lifecycle and email marketing
Builds pipeline automations in GoHighLevel or your existing CRM
Northern Arizona University, BASc
Klaviyo Deliverability and SMS Strategy certified
The fun stuff
Reality TV fan, went as Jeff Probst for Halloween
Disney adult, most Fridays at the park
Hosts bar trivia
Good people grow here
Ready to put this team on your business?
Book a growth consultation and we'll show you the first three things we would change.
Paid Search
