No account-manager handoffs, no juniors learning on your budget. This is the team that builds the system, runs it and answers for the numbers — paid search, paid social and lifecycle, under one roof.
Our mission: make more women millionaires.
Trails over treadmills
Paid Search
Kim Hoggan
Paid Search
Kim joins the Local Services team from Brickwork GTM, where she ran omni-channel demand generation across Google Ads, LinkedIn, StackAdapt and more. She has steered $100K+ monthly paid media budgets across SaaS, manufacturing, healthcare, professional services and retail — and cares about one thing: what the ads actually do for your bottom line. BYU grad, based in Raleigh, North Carolina.
Google AdsLinkedInBing
Experience & education
5+ years across paid search, paid media and demand generation
Brigham Young University, BS Geography
Semrush certified in SEO and AI search essentials
The fun stuff
Happiest on a mountain trail
Morning person — early starts, early wins
Coffee before campaigns, always
Mr. Worldwide
Paid Social
Donatella Donado
Paid Social Specialist
Donatella runs paid social for our local service clients. She sharpened her craft at Simpli.fi as a Paid Social Specialist and Associate Account Manager, and most recently as Media Strategy Specialist at JCB North America. SCAD Master's in Luxury & Brand Management, SMU undergrad, based in Savannah, Georgia.
MetaTikTokProgrammatic
Experience & education
Paid social and programmatic experience at Simpli.fi and JCB North America
SCAD, MA in Luxury & Brand Management
Amazon Ads and Adobe InDesign certified
The fun stuff
Visited 6 of the 7 continents
Speaks 3 languages
Once won a costume contest dressed as Pitbull
Trivia host energy
Email & SMS
Callie de los Reyes
Director of Life Cycle Marketing
Callie owns email and SMS for our clients: Klaviyo-first, with experience across every major platform, and Klaviyo Deliverability and SMS Strategy certified. Before Growth Lab she ran lifecycle marketing at PolarPro and email marketing at Disruptive Advertising. Northern Arizona University grad.
KlaviyoEmailSMS
Experience & education
4+ years in lifecycle and email marketing
Northern Arizona University, BASc
Klaviyo Deliverability and SMS Strategy certified
The fun stuff
Reality TV fan, went as Jeff Probst for Halloween
Disney adult, most Fridays at the park
Hosts bar trivia
Good people grow here
Ready to put this team on your business?
Book a growth consultation and we’ll show you the first three things we would change.
Paid Search
