No account-manager handoffs, no juniors learning on your budget. This is the senior team that builds the system, runs it and answers for the numbers — paid search, paid social and lifecycle, under one roof.
Our mission: make more women millionaires.
Will out-fish you
Paid Search
Lexi Hobbs
Director of Paid Search
Lexi partners with business owners to turn the vision they built into real, measurable growth. With in-house and agency experience specializing in PPC and measurement, she cares about one thing: what the ads actually do for your bottom line. Penn State grad, based in St. Augustine, Florida.
Google AdsShoppingMeasurement
Experience & education
7+ years in PPC and paid media, in-house and agency
Penn State University
The fun stuff
Happiest with a fishing line in the water
Mom of three kiddos
Dog person, full stop
Reality TV sommelier
Paid Social
Q'Anteria (Q) Roberson
Director of Social Media
Q leads social strategy across our client portfolio, paid and organic. She grew through senior account management here at Growth Lab, TikTok Shop strategy at Zeroto1, marketing director roles at Bryan Anthonys and Free Beauty, and full-funnel strategy at Disruptive Advertising. Based in Houston.
MetaTikTok ShopInfluencer
Experience & education
10+ years across social, ecommerce and brand marketing
Marketing Director at Bryan Anthonys and Free Beauty, senior strategist at Disruptive Advertising
The fun stuff
Reality TV loyalist: Mormon Wives and Love Island
Still very active in her sorority
Falls asleep to the original Halloween
Mr. Worldwide
Amazon Ads
Donatella Donado
Amazon Ads & Paid Social Specialist
Donatella is our Amazon Ads expert, growing ecommerce brands where their customers are actually shopping. She sharpened her craft at Simpli.fi as a Paid Social Specialist and Associate Account Manager, and most recently as Media Strategy Specialist at JCB North America. SCAD Master's in Luxury & Brand Management, SMU undergrad, based in Savannah, Georgia.
Amazon AdsMetaTikTok
Experience & education
Paid social and programmatic experience at Simpli.fi and JCB North America
SCAD, MA in Luxury & Brand Management
Amazon Ads and Adobe InDesign certified
The fun stuff
Visited 6 of the 7 continents
Speaks 3 languages
Once won a costume contest dressed as Pitbull
Trivia host energy
Email & SMS
Callie de los Reyes
Director of Life Cycle Marketing
Callie owns email and SMS for ecommerce: Klaviyo-first, with experience across every major platform, and Klaviyo Deliverability and SMS Strategy certified. Before Growth Lab she ran lifecycle marketing at PolarPro and email marketing at Disruptive Advertising. Northern Arizona University grad.
KlaviyoEmailSMS
Experience & education
4+ years in lifecycle and email marketing
Northern Arizona University, BASc
Klaviyo Deliverability and SMS Strategy certified
The fun stuff
Reality TV fan, went as Jeff Probst for Halloween
Disney adult, most Fridays at the park
Hosts bar trivia
Good people grow here
Ready to put this team on your business?
Book a growth consultation and we’ll show you the first three things we would change.
Paid Search
